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Privacy Policy
Aiyouyoubbs (“we”, “us”, “our”) is a UK-based women’s casual fashion store, focusing on well-made daily wear and delicate accessories — our core product line includes classic denim skirts, soft and warm cardigan sweaters, comfortable stylish shoes, and delicate hair accessories. We run a physical boutique at 18 High Street, Middlesbrough TS1 1AD, and serve customers across the UK via our online shopping channel. We take your privacy extremely seriously and operate in full compliance with the UK General Data Protection Regulation (GDPR) and all applicable UK data protection laws. This policy clearly explains how we collect, use, store, protect and share your personal information when you interact with our brand, shop online, visit our store, or contact our customer service team.
By accessing our website, placing an order, providing personal details, or visiting our Middlesbrough store, you acknowledge that you have read, understood and agreed to all terms laid out in this Privacy Policy. If you do not agree with these terms, please do not use our services or submit any personal information to us.
1. Personal Data We Collect
We follow the strict principle of data minimization, meaning we only collect personal data that is necessary to process your orders, provide customer support, improve our product selection (denim skirts, cardigans, shoes, hair accessories) and deliver a smooth shopping experience. We never collect unnecessary or excessive personal information. The types of data we gather are listed below:
- Identity and Contact Details: Full name, valid email address, contact phone number, shipping and billing addresses. This information is collected when you create a customer account, place an order, sign up for our product updates, contact us for size advice or product inquiries, or interact with our team in-store at 18 High Street.
- Order and Transaction Information: Specific details of your purchases, including item names (denim skirts, knit cardigans, footwear, hair accessories), sizes, quantities, order reference numbers, and payment confirmation records. We do NOT store full payment card numbers or sensitive financial data — all online payments are processed securely through third-party PCI DSS-certified payment providers to protect your financial security.
- Voluntary Feedback and Preference Data: Information you choose to share with us, such as product reviews, fit feedback for our denim skirts and cardigans, style preferences, and special requests for shoes or hair accessories.
- Anonymized Website Browsing Data: Non-identifiable data collected automatically when you visit our website, including device type, browser version, pages viewed, and time spent on our store. This data is used solely to optimize our website and improve product visibility, and is not linked to your personal identity unless you are logged into your account.
2. Purposes for Processing Your Personal Data
We process your personal data only for lawful, specific purposes, with a valid legal basis under the UK GDPR. We will never use your data for unrelated or unauthorized purposes. Our main processing purposes include:
- Processing, verifying, fulfilling and delivering your orders for denim skirts, cardigan sweaters, shoes, hair accessories and other products;
- Sending order confirmations, delivery tracking updates, and notifications for returns, exchanges or refunds;
- Responding to your customer service questions, providing fit and styling tips for our products, and resolving any after-sales issues;
- Sending personalized marketing communications (including new arrivals, exclusive offers and styling ideas for our core collection) only after you have given explicit consent; you can unsubscribe or withdraw consent at any time;
- Improving our product quality, inventory planning and customer shopping experience based on customer feedback;
- Complying with UK legal and tax obligations, preventing fraud, and protecting the safety of our business, customers and physical store.
3. Third-Party Data Sharing
aiyouyoubbs will never sell, rent, lease or trade your personal data to third parties for commercial marketing purposes. We only share your data with trusted, GDPR-compliant third-party partners who are essential to running our business, and all partners are bound by strict confidentiality agreements. These partners include:
- Secure payment processing companies (PCI DSS certified) to handle transaction payments;
- Reliable UK courier services to deliver your orders to your provided address;
- UK-based website hosting and technical support providers to maintain our online store;
- Legal or regulatory authorities, only when required by UK law, court order or official government request.
4. Data Security Measures
We implement comprehensive technical and organizational security measures to protect your personal data from unauthorized access, loss, theft, misuse, alteration or disclosure. All sensitive data transmitted through our website is encrypted using SSL (Secure Socket Layer) technology, and access to personal information is strictly limited to authorized staff who need it to perform their duties. Our physical Middlesbrough store also follows strict data handling protocols for in-store customer information, and we regularly update our security systems to meet industry best practices.
While we take every reasonable step to protect your data, no online transmission or electronic storage system is 100% secure. In the event of a data breach that may affect your privacy rights, we will notify you and the relevant UK regulator promptly as required by law.
5. Data Retention Period
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by UK legal and tax rules (which require us to keep transaction records for a fixed period). Once your data is no longer needed, it will be securely deleted or permanently anonymized. Marketing data will be deleted immediately upon your unsubscribe request, and you can request account data deletion at any time (subject to legal retention requirements).
6. Your Data Protection Rights
Under the UK GDPR, you have full and enforceable rights regarding your personal data held by aiyouyoubbs. You have the right to:
- Request a free copy of the personal data we hold about you;
- Request correction of any inaccurate or incomplete personal information;
- Request deletion of your personal data (where permitted by law);
- Object to or restrict the processing of your personal data;
- Withdraw consent for marketing communications at any time.
To exercise any of these rights, please contact us using the details in Section 8. We will respond to all valid requests within 30 days, in line with UK GDPR requirements.
7. Cookies and Website Technologies
Our website uses basic necessary cookies to ensure core functionality, such as keeping items in your shopping cart and enabling smooth checkout. We also use limited analytical cookies to collect anonymized traffic data and improve website performance, with no personal identification involved. You can adjust your browser settings to disable non-essential cookies, though this may affect some website features.
8. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our business operations, legal requirements or service offerings. All updates will be posted on this page with a revised effective date, and significant changes will be clearly notified to customers. We recommend checking this policy regularly to stay informed about how we protect your personal data.
9. Contact Information
If you have any questions, concerns or requests regarding this Privacy Policy or our data handling practices, please contact our customer service team via the following details:
- Brand Name: aiyouyoubbs
- Email: aiyouyoubbs1@outlook.com
- Phone: +44 (0) 1642 257 390
- Store Address: 18 High Street, Middlesbrough TS1 1AD, United Kingdom
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